Printing for Exhibition Stands
Well, as a printer, I must say that trade expos are a wonderful thing for business. There are some great advancements with data collecting so that you can follow up your customers electronically. At the same time however, an expo is a physical, visual event, and this is where print is right at home!
This is the big one! How are you going to deck out your stand? Just a few small posters, a table and a stack of business cards? Or a large curved media wall complete with lights and a custom branded display table? Or maybe something in between?
Posters are cheap, fast and easy. We can do them on paper or synthetic, and get them to you in a flash. They are easy for you to put up – just make sure you have plenty of velcro dots and blue tack.
Wall Size Posters
If you would like to cover the entire walls of your booth or stand, then we can do that too. In fact, you might be surprised be how economically and professionally it can be done. The options here include paper or synthetic posters as well as vinyl or fabric banners. In fact, fabric banners are quickly becoming the wall covering of choice. They are light and easy to transport, and don’t suffer the creasing issues that other products are vulnerable to. We can attach velcro to the top and bottom for easy installation.
In the same section as fabric wall hangings, we can also to fabric table cloths. A full colour printed table cloth will make you look slick and professional, and you can reuse it for years and years. Another option is the branded display table that comes with the pop up expo walls – more on that below
Pop up Expo Walls
These are great! The concept is essentially this: a pre-assembled framework that you pull out of the traveling case. You expand the frame and lock it in place in a process that takes a solid 60 or 70 seconds! Then, the synthetic or fabric panels are quickly attached and you clip on your lights. The travel case then has a poster wrapped around it to transform it into a slick display table. These come in a range of sizes and qualities. The starting price is about $1,600, up to massive amounts of money for really large and complex displays.
Retractable and X Frame banners have long been the mainstay of the smaller trade shows. They do look great, are affordable and useful. However, there does tend to be a sea of them anytime there is some kind of expo on. Seriously consider taking a different approach, see what you can do to stand out from the crowd.
Get some branding under the feet of your prospects. Depending on the location, you might be able to have the floor stickers on the inside of your stand, or in the walkway. Custom made floor mats are great too.
Make sure you have plenty of all of your usual marketing materials. Don’t forget to account for the ones that you might be giving to the organisers for putting into the delegates’ bags as they arrive. We can deliver these directly to the venue, anywhere in the country – just make sure your even planning includes accounting for the print and delivery lead times!
Promotional products and giveaways
This is a MASSIVE area. Pens, sticky notes, mugs, hats, water bottles, mints, bags, headphones, quadcopters, speakers, power banks, USB sticks. People love to gather stuff at trade shows. And if you are going to be giving stuff away, then make sure your stuff is good, and memorable, and a good representation of who you are. Don’t give out dodgy stuff!
Trade shows and expos can be a massive undertaking. We can make it easier for you. Trust us, this is what we do every day!