Christmas cards?! Do people even still send them?
Yes, it’s true. If you want to send Christmas cards out this season, then it’s a good idea to begin now! But, I can hear you pondering, “does anyone even send out cards these days?”
The answer; A lot of organisations don’t, but it means that those companies that do – stand out.
Here are a few tips:
Be creative, be awesome – if you’re going to the effort of ordering, writing and posting Christmas cards, you want to stand out and be remembered. No point in sending out boring, cheap cards that fail to impress your customers and just get shoved to the bottom of the in tray.
Be personal – a short, handwritten note from you to your customer will mean so much. In fact, I would say that a genuine message of thanks is more important than the design and print of the card. If your primary goal is to make contact with your stakeholders, then focus on the content of the card over anything else.
Include a nod to your industry – make it about you and your staff or include a custom image related to your area of business. Have some fun with it 🙂
Embrace some modern styles – watercolour backgrounds, gold foil brush scripts, irregular shapes, will all help distinguish you from the rest of the Christmas card line-up.
Check out our latest video on Christmas cards >>
These Christmas Cards are awesome!
We have been printing Christmas Cards for Cambray Consulting since 2011. They get them printed well (it’s only a short run, so doesn’t send them broke), they sign them, they are certainly not cliched and are directly and cleverly related to their business of traffic planning. Since they get everything else so right, I can only assume that they address them to the right people too! Each year I am quite sure their customers are intrigued to see what is going to turn up in their letterboxes.
We have a whole bunch of ideas for others who want to strengthen their customer relationships through greeting cards. In fact, there are great strategies where cards can be used throughout the year. Give us a call now on (07) 3208 5649 to chat. Have a look here too for some inspiration. Be quick though, you really need these finalised by the end of November.